What does social media have to have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing over the last few years, many companies have not yet started to benefit from the potential of it. This is especially true for companies that are investing in search engine optimization. Although the benefits of social media may not be immediately obvious, they are crucial for SEO help. Of the many reasons to think about social media as part of your online strategy Here are five reasons why it is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, استضافة مواقع الكترونية and other search engines rely on online conversation as part of their ranking algorithms. Social engagements occur when people comment, like or share a tweet about an article. Content that has more engagements on social media will be able to show more social signals. Search engines look at these social signals, and use them as an indicator of quality when ranking content. It’s a way of evaluating what content people find useful over what their automated algorithm decides is good quality. A piece of content could be immediately indexed in the event that it’s receiving lots of social interaction.
2.) Link Building
It’s been a long time that you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to build links the old-fashioned way: write top-quality content that’s relevant. How do you reach websites that will link to your site, if they are considered “unnatural”? Social media is the answer. Social media allows you to expose your content to relevant audiences who may be willing to link to your content, if it is worth linking to. Those people will also promote your content to their friends which increases the power of your content.
3.) Content amplification
You can make all the top-quality content you like however it will not gain much traction without amplification. Email marketing is great method to boost content , but it can only reach people in your marketing list. It is possible to reach new audiences via social media. Once you share your content, your followers will spread it to their networks if they find it useful. The people who share it will share your content with their followers, increasing the reach of your content. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand awareness All of which can be utilized by search engines to make to determine the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. These co-citations are built by using social media to boost Google’s trust and assist with brand-name searches.
5.) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now show up in results pages for search engines. This allows your brand to appear in search results for brand-related queries, which aren’t exclusive to your site. But it gets even better than that. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your site to be more prominent in search. This was just temporary for a few months before Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
